The organisers of the 13th Abuja International Housing Show (AIHS) will hold a 1-day pre-show training event for managers of exhibitors’ stands at the main show which is billed for 23rd to 26th July 2019.
The organisers have a history of ensuring a seamless and professional show where every exhibitor is fully aware of how to make the most of show in terms of exhibition and sales. All companies and businesses that have registered for exhibition are to send in their representative or manager of their exhibition stand.
As an international show with many exhibitors from all over the world, every exhibitor ought to know before-hand the best strategies for performing very well at the exhibition.
The training which is on the 17th of July will also provide important instructions on how to set up an appealing stand that will suit the exhibited products in a way that can attract the right clients and customers.
The training will teach the exhibitors on how to exploit opportunities in the show that can help them make better sales than others. Some exhibitors do not perform very well because of little knowledge about how to effectively present and market their brands. The purpose of this training is to help exhibitors avoid that mistake.
Sometimes, there is a conflict of interest between exhibitors, especially neighbouring ones. This is usually because there was no prior training about how to handle their spaces and clients. This training will address such issues to avoid any rancour.
The training will also teach exhibitors on how to approach their clients and customers without pouncing or harassing them.
The training will also help exhibitors know how to identify the kind of clients that will only waste their time and how to avoid them.
The training will also help exhibitors know how to follow-up professionally on their newly established customers and clients.
All these and more will be the benefits for attending the exhibitors’ training which will take place on the 17th of July 2019.
By Ojonugwa Felix Ugboja
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