Real Estate

100, 000 Persons Set to Receive Support from Pertinence in Real Estate

Real estate development firm, Pertinence Limited, says it plans to empower about 100, 000 people in real estate business and other money-making ventures in the next 10 years.

The firm said it had commenced the process through its ‘Zero to Hero’ platform, which it initiated about three years ago.

According to the Executive Director of Pertinence Limited, Mr Sunday Olorunseyi, ‘Zero to Hero’ is a quarterly programme and an avenue for aspiring entrepreneurs to learn and earn, leveraging on the platform of a real estate company which gives them an opportunity to be mentored by the management of the company.

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Olorunseyi said it also offered an opportunity to join a fast growing team of millionaires working as a network in Pertinence Limited.

He said, “When we started ‘Zero to Hero’, it was to share our story and those of people whose lives have been transformed through our platform. When you share stories, people can relate with it. The second reason is to empower people.

“In 10 years of doing business, we should be able to empower not less than 100, 000 Nigerians. The journey is still very far, we have done 5,000 so far, so we still have over 95, 000 to go and we are in our third year; we are doing our best to achieve that.”

He said the ultimate goal would be to empower about one million people in phases.

The second Executive Director of Pertinence Limited, Mr Wisdom Ezekiel, said the management of the company discovered that people were inspired each time they heard the story of how the company began, and decided to create a platform to empower and encourage people to create their own success stories.

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He said, “We discovered that a lot of people come to ‘Zero to Hero’ to hear our stories and get inspired so we decided to add some guidelines on things they can do so they can practice the principles behind the story.

“This year, we have also introduced the hall of fame to encourage people to do better. We did an increase and factored it in the commission of our marketers across board. So we introduced the hall of fame to celebrate our most productive marketers.”

At the 2019 first quarter ‘Zero to Hero’ conference, Benita Charles was inducted into the Pertinence hall of fame as the first beneficiary of the initiative.

Maureen Ihua-Maduenyi

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