For seasoned real estate professionals, online presence is essential to your success or failure when it comes to generating new leads and clients for your business.
Here are some strategies that professionals can use for online marketing in the real estate business.
- Use Responsive Web Design
Due to the continued rise of website visitors using mobile devices, the need for a mobile-friendly site becomes more important. This is why responsive web design is a must for a real estate business.
A responsive web design is simply a design that is fluid—as a visitor’s browser size changes, so does the design. This usually means that a site with the basic main column and sidebar design on a desktop will be displayed with the sidebar below the main column of content on a mobile device.
Why responsive design? Studies and statistics show that sites with a responsive web design have higher conversion rates and increased sales.
And, of course, your potential clients will love the fact that they can visit your website from anywhere with any device.
2. Create Local Content
Creating content that is helpful for home buyers and sellers is a must. Both buyers and sellers tend to spend a lot of time researching the buying and selling process, especially if it’s their first time.
It is also important to create content for the locations you cover. People moving to a new area will be interested in fun facts, statistics, schools, neighbourhoods, events, and so forth.
If your website offers them content on these topics, they will ultimately be introduced to your services.
- Ask for reviews
Ask for reviews, especially ones that could be extremely valuable for your business. Anytime you receive an email or phone call where a client expresses praise for your service, use the opportunity to ask them for a review. As an added bonus, you can copy and paste your best reviews on your website.
4. Use beautiful cover photos
Cover photos on social networks can provide for a great marketing opportunity. A cover photo can be used to highlight a property for sale, or an upcoming conference/seminar
No matter what type of real estate business you are in, you can take advantage of cover photos. Be sure to also include a link for people to click on in the photo’s description so that people who click on the photo can get to the highlighted subject on your website.
The links should take people to the mobile app, the property, or the conference pages.
5. Answer questions
There are dozens of great places online where you can connect with potential clients by simply answering their questions. There are question and answer networks like Quora that allow people to ask questions about all topics, including home buying, selling, and relocating.
There are so many other online strategies, but with these five basic strategies, you can use them to maximum effect and generate more exposure for your real estate business.
SOURCE: Affa Dickson Acho with Agency Reports.
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